◆ CASE STUDY · 03 — DEARDONOR

Donors that come back.

AI-native donor management for NGOs — lapse prediction, best-moment outreach, WhatsApp dispatch, and PDF receipts on a multi-tenant rail.

20+
NGOs in production
60%
Retention lift
2.1M
Donor records
12 wks
0 → 1 build
DearDonor
● 24 NGOs · LIVE
Donors at risk this week14
Recommended outreach→ 8 ready
Receipts auto-sent today126
Cumulative giving · 6 mo
— 01 / THE AI DASHBOARD

"Who's about to lapse — and when to ask."

Surfaces calibrated per org, not against generic benchmarks. Every signal is grounded against this NGO's own donor history.

DONORS AT RISK14 FLAGGED
Priya M.
Last gave · 92 days ago
HIGH
Arjun S.
Last gave · 68 days ago
HIGH
Maya R.
Last gave · 54 days ago
MEDIUM
Rohan K.
Last gave · 47 days ago
MEDIUM
Anita D.
Last gave · 32 days ago
LOW
BEST MOMENT TO ASKWEEK 24
2
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
LowerHigher
DONATIONS · 6 MONTHS+60% YoY
DEC
JAN
FEB
MAR
APR
MAY
— 02 / THE MULTI-TENANT RAIL

One platform. Twenty isolated walls.

Supabase row-level security keeps every NGO's donor list locked to their tenant — shared infrastructure, zero data crossover.

Asha Foundation
Education · Mumbai
₹14.2L raised · 1,240 donors
Pratham Trust
Literacy · Delhi
₹22.8L raised · 2,180 donors
GiveWell India
General · Pan-India
₹46.0L raised · 4,840 donors
Magic Bus
Youth · Bengaluru
₹18.6L raised · 1,790 donors
Akshaya Patra
Nutrition · Hyderabad
₹38.2L raised · 3,920 donors
+ 19 more tenants
Isolated via Supabase RLS
All sharing one Hetzner cluster
ROW-LEVEL SECURITY · SUPABASE · POSTGRES
— 03 / THE GIVING PIPELINE

Reach → Ask → Receive → Receipt.

AI Predicts
Lapse risk · timing
WhatsApp Ask
Personalised outreach
Pay
RazorPay · Cashfree
PDF Receipt
Auto-sent · 80G
CRM Update
Donor scored · logged
— 04 / WHAT IT DOES

Three jobs the team used to do by hand.

RISK ↑
Lapse Prediction
Flags donors trending towards lapse 60+ days early — calibrated per NGO.
Best Moment to Ask
Surfaces the right donor at the right moment, with the right campaign.
Auto Receipts
80G-compliant PDFs generated and dispatched in seconds. WhatsApp + email.
— 05 / IN PRODUCTION

Twenty NGOs. One platform.

20+
NGOs in production
60%
Donor retention lift
2.1M
Donor records
12 wks
Public launch
"Small Indian NGOs got the kind of CRM big foundations have — without the spreadsheet wall in between."
— On who DearDonor is for
— 06 / BUILT WITH

The toolkit.

Next.js
Supabase
Hetzner
RazorPay
Cashfree
WhatsApp Cloud API
Google SMTP
Python (PDF templates)
— NEXT CASE STUDY
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